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【With the same tag:【interpretation frameworks】 Found 1 articles】
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MARKETING
| F270
Highlight Similarity between Users or Similarity between Products? The Impact of Recommendation
Interpretation Frameworks
on Consumer Click Intention
Wang Yonggui
,
Liu Dongmei
Based on the social influence theory, this paper examines the impact of frameworks that highlight similarity between users and similarity between products on consumer click intention throu...
First published at: Mar 20, 2024
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ESI
doi:
10.16538/j.cnki.fem.20230610.102
Foreign Economics & Management
, Vol. 46, Issue 03
, pp. 3 - 17
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Journal of Shanghai University of Finance and Economics
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